Lloydspharmacy restructure combines marketing and sales

Pharmacy chain Lloydspharmacy has promoted Mark Green to its most senior marketing position, following a restructure of its commercial and marketing teams.

Green, who already held the title of commercial director, has had his role expanded to take on the responsibilities of former marketing director Nick Stokes. Stokes left the company at the end of March after five years and Green had been overseeing the role.

The chain has also appointed former Mustoes head of account management Martin Thurley as head of communications. Jayne Harrison, former marketing manager for AAH Pharmaceuticals, has joined the commercial team to handle PR.

Lloydspharmacy, which has more than 1,300 outlets, decided to merge the commercial and marketing departments to help it introduce a consistent strategy across its supplier-facing and consumer teams. The company is keen to position itself as a major community pharmacy chain and believes the move to integrate the teams will help this strategy.

Lloydspharmacy is part of Europe’s largest drug wholesaler, Celesio AG, which runs branded pharmacy chains across Europe. It acquired Lloydspharmacy in 1997 and also owns AAH Pharmaceuticals.

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