Children’s media specialist Generation Media has scooped £1m worth of business from children’s brands Crayola and Panini-PokÃ©mon.
The agency, set up by managing director Dean Weller in January last year, has won the media buying and planning account for the latest PokÃ©mon tie-in – collectible magnets called PokÃ©mon Staks.
These have been developed under licence by Panini. They feature the well-known PokÃ©mon characters and can be stored in specially designed binders. The magnets, aimed at boys under ten, will launch in the UK next week and will be backed by a TV campaign to run in children’s programming.
PokÃ©mon is still one of the most lucrative children’s toy brands and the recent Nintendo Game Boy releases, PokÃ©mon Ruby and PokÃ©mon Sapphire, are strong sellers.
Crayola, the crayon and art accessory manufacturer, has also appointed Generation Media to handle the media business for three new products. These include a product called Creations aimed at girls aged eight to 14; a creative drawing aid called Zoomy; and a creative printing aid called Express.
Generation Media won the £3m account for games publisher Atari from Carat in May and the £1m media account for HIT Entertainment, whose properties include Bob the Builder, from Zenith Media in July last year (MW July 25, 2002).