Mother creates outdoor ad campaign for Oasis

By Marketing Week 28 Aug 2003 12:00 am

Mother has created an outdoor advertising campaign for the relaunch of Coca-Cola Great Britain brand Oasis. The drink has been reformulated and two new flavours added.

Scottish & Southern Energy appoints marketing development managers

Marketing Week

Scottish & Southern Energy has appointed two marketing development managers to strengthen its marketing planning team.

The Mall appoints Jonathan Spence as marketing director

Marketing Week

The Mall, a shopping centre brand, has appointed Jonathan Spence as its marketing director. Spence was previously marketing director for Hyundai and Bang & Olufsen.

Which of the 118s will win recall war?

Marketing Week

The number’s up for the venerable 192 national directory enquiries (DQ) service. Now there are a host of enquiry services jostling for attention and trying to convince consumers how helpful they are, while the public are left baffled by the exact cost of a call and straining to retain one number in their heads. Telephone […]

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Unilever CEO: More focused business is delivering ‘improved’ growth

Niamh Carroll

Unilever is aiming to grow its brands through innovation that “scale and build categories”, rather than simply delivering “new news”.

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Sainsbury’s invests in marketing capability and agency relationships as it eyes growth

Molly Innes

Sainsbury’s reported higher than expected profit growth and increased optimism for its Nectar loyalty proposition, which it says is strengthening its retail media offer.