Royal Mail TV ads face strike threat

The launch date for the Royal Mail’s autumn advertising campaign is under threat because of possible industrial action by UK postal workers.

The strike would directly affect the planned launch of Royal Mail’s TV campaign, which is due for a mid-October release. The campaign is the first work by Abbott Mead Vickers.BBDO, which was appointed earlier this year (MW May 15).

The Communications Workers Union (CWU) ballot for strike action opens today (Wednesday), among 160,000 postal members at Royal Mail UK. The ballot closes on September 17 and, depending on the result, a decision on strike action will be taken within 48 hours.

The CWU must give Royal Mail seven days’ notice of any strike action, making the earliest possible start date the last week of September. But Derek Suffling, acting head of the CWU’s communications department, says: “The start date would depend on the length of discussions over plans and strategy that followed a ‘yes’ vote. It is possible that strike action would not begin until October.”

The TV ads will feature more than 40 postal workers, who have been selected from across the UK. Royal Mail hopes the campaign will reflect its renewed focus on its employees as its most valuable assets.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here