The Imperial War Museum has appointed Total Media to handle its planning and buying account. It follows a competitive pitch against four undisclosed agencies.
The appointment follows a statutory review of the account, which is understood to be worth about &£500,000. It was previously handled on a project basis by MediaVest, It is not known if the agency repitched.
A spokeswoman for the museum says that it appointed Total Media because of its existing client list, which already includes the National Gallery, Arts Council of England and Tate Gallery. The business will be handled at Total by account director Lucy Glozier.
The agency has already started work on two campaigns for its October schedule of exhibitions including Women and War and a showcase of work by artist Eric Ravilious. The museum’s creative work is developed in house, but it occasionally uses creative agencies for projects. It used Delaney Lund Knox Warren to promote its Holocaust exhibition in 2000.
The Imperial War Museum, on London’s Lambeth Road, houses a range of collections covering the history of modern war and people’s experience of wartime life across Britain and the Commonwealth.