Leo Burnett creates Western Union ad campaign
Marketing WeekLeo Burnett has created an ad campaign for Western Union, which will launch at the end of August in national press, London Underground and outdoor poster sites.
Leo Burnett has created an ad campaign for Western Union, which will launch at the end of August in national press, London Underground and outdoor poster sites.
Claydon Heeley Jones Mason has created a mailing to illustrate the benefits of Royal Mail Special Delivery. The mailing compares Royal Mail’s 98 per cent delivery-on-time record with the poorer performance of its competitors.
The number’s up for the venerable 192 national directory enquiries (DQ) service. Now there are a host of enquiry services jostling for attention and trying to convince consumers how helpful they are, while the public are left baffled by the exact cost of a call and straining to retain one number in their heads. Telephone […]
Beverly Shaw, the chief marketer at Expedia, has taken the reins at sister company TV Travel Shop, following the axeing of marketing director Andrea Evans, a former Thomson Holidays brand manager. Shaw will be responsible for both brands. Shaw joined Expedia as marketing director in November last year. She is a former Coca-Cola marketing manager […]
Coutts director of marketing and strategy Catherine Whittaker has left her job at the exclusive Royal Bank of Scotland (RBS)-owned bank to go travelling. Coutts has yet to make a decision about her replacement but claims Whittaker informed it of her decision to go travelling a few months ago. Whittaker replaced Caroline Moss, who was […]
Maintaining a strong presence in international media and a good corporate reputation are essential for financial companies wanting to stay in front
ITV1 is to refresh its on-air branding package with 60 new celebrity idents to coincide with the autumn season.
The Scotsman is launching a £500,000 TV advertising campaign on Sunday (September 2), carrying the strapline ‘It’s thinking time’.
World Snooker has signed global electronics manufacturer LG Electronics as a headline sponsor for its tour, including the LG Cup, British Open, Travis Perkins UK Championship, Welsh Open, European Open, Irish Masters and Players Championship. The Embassy World Championship and the Masters will not be included in the deal.
British Bakeries, the maker of Hovis, is launching Big and Bouncy, its largest loaf to date. The loaf, which is 165mm tall rather than the standard 140mm, will be available in Tesco for two weeks from September 1.
Target Direct is to launch a mailing campaign for Marie Curie Cancer Care, which will include a daffodil bulb being sent to 500,000 potential supporters.
Butlins has handed its £3m advertising account to Mustoes with the aim of strengthening its presence in the domestic breaks market, which is facing increased competition from specialised camping and cottage holiday brands. Senior King Communications Group previously handled the bulk of Butlins advertising. However, sales and marketing director Ruth Connor, who was appointed in […]
The Imperial War Museum has appointed Total Media to handle its planning and buying account. It follows a competitive pitch against four undisclosed agencies. The appointment follows a statutory review of the account, which is understood to be worth about &£500,000. It was previously handled on a project basis by MediaVest, It is not known […]
The head of Boots’ strategic marketing unit, Rob Morgan, is to leave the company next month in another shake-up of the health and beauty company’s marketing team. It is not known whether Morgan has a job to go to, and a Boots spokesman declines to comment on whether his job is being axed or the […]
A perceived lack of opportunities to progress is merely one reason advertising is no longer a top career choice for graduates, says Alicia Clegg