Correction
Marketing WeekStarcom Motive was not the incumbent agency on the Cafédirect’s media account as printed in the last issue. The two parted company in June.
Starcom Motive was not the incumbent agency on the Cafédirect’s media account as printed in the last issue. The two parted company in June.
Mattel has promoted general manager for northern Europe Jean-Christophe Pean to the position of general manager of Mattel UK. He replaces Gene Murtha, who has moved to the newly created role of vice-president for customer and market development.
Beverly Shaw, the chief marketer at Expedia, has taken the reins at sister company TV Travel Shop, following the axeing of marketing director Andrea Evans, a former Thomson Holidays brand manager. Shaw will be responsible for both brands. Shaw joined Expedia as marketing director in November last year. She is a former Coca-Cola marketing manager […]
Embattled Australian financial services company AMP, which is trying to get rid of its UK operations after a dismal performance, has just launched “My Financial Friend”. Offered by Towry Law, AMP’s independent financial adviser business, My Financial Friend offers financial advice to people in the workplace. It says that, too often, people only take advice […]
Team Saatchi has been appointed by UK Sport to provide creative consultancy to help manage its brand development for the period leading up to 2004 Olympics. UK Sport’s responsibilities include the distribution of lottery funds to UK athletes aiming to compete in the next Olympics…
WCRS has created a television campaign for HSBC-owned internet and phone bank First Direct, promoting its offset mortgage. The campaign, which is unscripted, features customers who volunteered to be in the ad.
TalkSport is the UK’s leading national commercial station, according to the third instalment of research from the GfK Media’s National Broadcast Media Survey. It gives the station more than 7 million listeners and a weekly reach of 16 per cent. The results are in stark contrast to Rajar research, which shows that TalkSport has just […]
Quaker, the cereal manufacturer, is targeting children with the launch of Oatso Simple Smoothies. The flavoured hot oat cereal will come in three varieties.
DaimlerChrysler has promoted Mercedes corporate sales director Nick Ratcliffe to UK marketing director of the car brand. He replaces general manager for passenger car marketing Simon Oldfield, who has been promoted to national sales director. As general manager for car marketing, Oldfield had been the marque’s top UK marketer since his appointment in 1998 (MW […]
The Diary has already brought you pigeon-side advertising and van-wheel advertising this year, so it should really come as no surprise to find yet another new advertising medium being wheeled out as a PR stunt. Well, they do say that the medium is the message, after all. Precisely what message these Pimm’s-branded charcoal briquettes are […]
Interpublic Group is understood to be in talks to hire Steve Blamer, president of Grey New York and the former head of Grey London, to run its Foote Cone & Belding advertising agency.
Your article on Grey’s appointment of former Orange procurement chief Tina Fegent (MW August 7) struck a chord with me, not least because I have been working within the MCCA to educate members on procurement issues for some months now. I also came from the client side, having served for several years as Whitbread’s group […]
Ghd has struck a £1.3m sponsorship deal with Channel 4 to sponsor the new series of the hair and beauty reality show The Salon.
Children’s media specialist Generation Media has scooped £1m worth of business from children’s brands Crayola and Panini-Pokémon. The agency, set up by managing director Dean Weller in January last year, has won the media buying and planning account for the latest Pokémon tie-in – collectible magnets called Pokémon Staks. These have been developed under licence […]
Mother has created an outdoor advertising campaign for the relaunch of Coca-Cola Great Britain brand Oasis. The drink has been reformulated and two new flavours added.