Forget Maxim, forget the budget airlines, forget “Boring as fcuk”: the real issue in advertising is bicycles – and folding bicycles in particular. Woe betide the advertiser that dares to mock the collapsible cog-driven contraptions (and where would be the challenge in that?), for they will have to face the wrath of Dahon. Sadly, Dahon […]
Bacardi-Martini’s top UK marketer Maurice Doyle has taken on the newly created role of commercial director to oversee all sales and marketing activities at the wine and spirit company. The company has restructured its commercial operations under the one position and no replacement for Doyle’s former role of marketing director will be sought. Doyle joined […]
Butlins has handed its £3m advertising account to Mustoes with the aim of strengthening its presence in the domestic breaks market, which is facing increased competition from specialised camping and cottage holiday brands. Senior King Communications Group previously handled the bulk of Butlins advertising. However, sales and marketing director Ruth Connor, who was appointed in […]
Human rights charity Amnesty International has drawn on technology to enlist the help of millions of people from around the world in its attempt to free Amina Lawal, the Nigerian mother sentenced to death by stoning. Lawal has her appeal hearing today (Wednesday) and Amnesty has used a viral e-mail campaign to ask people to […]
Exposing sites that ignore disabled users’ needs may force a change of heart in e-commerce
Po Na Na, the nightclub chain that has just come out of administration, has appointed former head of marketing Anna Garrod to the new position of group marketing director.
Human rights charity Amnesty International has drawn on technology to enlist the help of millions of people from around the world in its attempt to free Amina Lawal, the Nigerian mother sentenced to death by stoning. Lawal has her appeal hearing today (Wednesday) and Amnesty has used a viral e-mail campaign to ask people to […]
Scottish & Southern Energy has appointed two marketing development managers to strengthen its marketing planning team.
While BSkyB’s Tony Ball weighed into the BBC at this year’s McTaggart Lecture, Greg Dyke chose a less direct route to attack his detractors, says Torin Douglas
Filippo Berio’s new spread has twice the olive oil content of rivals – but at the cost of a high retail price. Will consumers pay up? asks Caroline Parry
Chrysalis Radio has signed a sponsorship deal with Telewest Broadband for Nick Piercey’s Evening Drive on West Midlands 100.7 Heart FM. It is the show’s first such deal.
Sainsbury’s is to donate 20p from the sale of specially designed scratchcards developed with Littlewoods Lotteries to the Children’s Society from September.
The Mall, a shopping centre brand, has appointed Jonathan Spence as its marketing director. Spence was previously marketing director for Hyundai and Bang & Olufsen.
Scottish Courage has promoted brands director Andy Neal to the newly created role of consumer marketing director. Neal will assume responsibility for all brand marketing activities and will continue to report to Scottish Courage’s UK marketing director, Tony McGrath. Former United Distillers marketing chief Neal previously looked after Scottish Courage’s Beck’s, Kronenbourg and Miller brands. […]
Safeway is to offer customers the opportunity to visit a local farm and see how their food is produced, by booking a visit online.