The older children become, the more freedom they have to make lifestyle choices. But the age at which they start making decisions is getting younger
Disability charity Leonard Cheshire is launching a service to help companies include disability in their marketing strategies. The Visability Programme will also give companies guidance about meeting the requirements of the 1995 Disability Discrimination Act (DDA), which comes into full force in October 2004. The charity says that one in four people are either disabled […]
Two American media moguls made their interests in ITV clear at last week’s RTS Convention, but the BBC’s future remained shrouded in mystery. By Torin Douglas
Arnold Interactive has been appointed to develop the online ad campaign for the National Lottery’s Daily Draw launch. The campaign includes a flash overlay on MSN’s homepage.
Bartle Bogle Hegarty has created a TV campaign targeting the marketing practices of tobacco companies as part of a £15m Government project. The ‘Death Repackaged’ campaign highlights the branding practices that have led smokers to believe that ‘light’ and ‘mild’ cigarettes pose less of a health risk. The campaign is designed to coincide with the […]
As social trends change, so do people’s tastes. When this happens, companies must address their customers’ needs and adapt if they are to survive. Flexibility and reinvention of a brand are essential as the British consumer becomes increasingl
Citigate Albert Frank has created a £2m campaign for US investment giant Franklin Templeton Investments. The campaign is part of a strategy to increase awareness of the brand in the UK.
Toy and gift manufacturer and distributor Halsall International has appointed its first marketing director as part of its expansion strategy and new marketing focus. Andrew Coplestone has been promoted to marketing director from group marketing manager, a position he has held for the past 18 months. He joined the company eight years ago and was […]
Citibank is doing wonderful things with the internet. I recently became a customer when I discovered it was offering incredible online service, notably with its foreign currency accounts. You can keep a pound sterling account and alongside it a euro and a dollar account. Money can be instantly converted from one currency to another, at […]
Coca-Cola Great Britain has appointed Mother to develop a campaign for its core brand for launch in the new year, putting more pressure on Coke’s former lead agency McCann-Erickson. Mother will take adapt the “real” strategy Coca-Cola Inc has launched in the US for the UK market. The project forms part of what was an […]
Future Publishing’s Total Film magazine has teamed up with digital entertainment and broadband services provider, Inspired Broadcast Networks, and games developer Silicon Magic, to launch a Total Film-branded film quiz to appear in pubs across the UK.
Most television advertising is a waste of money and marketing has become little more than promotion, according to Philip Kotler, one of the world’s foremost marketing academics. Kotler’s comments, which drew criticism from the audience, were made at the opening address of the Marketing Forum 2003. He told delegates: “I don’t think TV advertising works. […]