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Money can’t buy our love

Marketing Week

“Today’s paper was brought to you by…” (MW August 21) was wrong in one important respect. MoneySupermarket.com does not accept money from providers to feature products as best buys. Best buys are just that: you can’t pay your way into a best-buy table. To have a viable business, it is important to us to have […]

Will paple be a staple of the ad industry?

Marketing Week

Staples are rubbish. Ever since school, when the class bully left the Diary attached to a blackboard by the lapels, tie and trousers, the things have been the subject of much hate and fear. Fortunately, Mr Ramsden – yes, the teacher – was sacked soon after that, and the Diary was expelled for chewing gum […]