All hornless fun

Advertisers haven’t always toad the line when it comes to their creative executions, but Surf has spawned a whole newt genre of advertising: the self-censored ad.

The detergent’s latest poster campaign carries the strapline “Surf – cuts through stains and bull****”. It has obviously inserted the asterisks to pre-empt any action from the Advertising Standards Authority (it would no doubt have banned it – after all, bullfrogs are a protected species in some countries, so applying detergent to them is probably illegal).

Still, as it’s perfectly obvious what four letters lie below those asterisks, blotting them out is a tad(pole) pointless, don’t you think?

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here