BBC1 is understood to have recorded its lowest ever share of peak-time viewing – between 6pm and 10.30pm – with 23.4 per cent in the week ending August 31. Its previous low was a 25 per cent share in week six of 2002…
Lucozade has united its Energy and Sport offerings under one masterbrand in an attempt to increase brand equity while also creating huge efficiencies in its marketing spend.
Nationwide’s ad being banned for misleading customers over store closures has left more than a third of consumers feeling more negatively towards the brand.
We arm you with all the numbers you need to tackle the week ahead.
Deborah Dolce has been with TJX Europe, best known for owner TK Maxx, for 30 years and joined as the ‘off-price’ fashion store launched in the UK. She praises culture and curiosity as being key to her longevity at the business.