Britvic Soft Drinks is restructuring its brand marketing department and has created the new roles of brand controller for Pepsi international brands and a brand controller for the Britvic brand. Ruth Beswick will be the brand controller for Britvic, while the former role has yet to be filled.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
Leadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Exclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.