Coca-Cola Great Britain launches an advertising campaign

Coca-Cola Great Britain launches an advertising campaign later this month featuring the ‘Chihuahua’ song, which has swept the European pop charts this summer. The ad, developed by the Madrid office of McCann-Erickson, breaks on September 26 and features a busker on a subway train playing a downbeat blues melody. After a sip of Coke he breaks into the Chihuahua song and encourages the passengers to sing and dance. The song dates back to the Thirties, but after Coke used it in Spain it was released by various pop groups and topped the charts in various European countries, including France and Belgium. Two different versions of the song are being readied by rival record companies for release in the UK. Meanwhile, model and actress Caprice has signed up to front a Diet Coke promotion which will offer the chance to attend a Hollywood movie premiere.

Latest from Marketing Week

Get ready for Cannes 2018: Hot topics and what to see

Cannes Lions

With the Cannes Lions Festival of Creativity kicking off in three days, here’s your run down of all the hot topics up for discussion at the first festival since the Cambridge Analytica scandal broke, Sir Martin Sorrell resigned from WPP and the #MeToo movement was born.

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here