Fallon is to create a quick-turnaround press campaign for QinetiQ, the scientific research body, using images of the UK attempt to break the world altitude record in a manned balloon. The ads underpin the QinetiQ positioning of solving impossible problems.
From positivity and clarity to the need for humility, speaking to a number of top marketing leaders has revealed five common traits that all possess.
Alongside making time to meet interesting people and learning to ask for help, the Booking.com brand boss believes embracing difficult conversations is key to a happy working life.
Oddlygood is launching the UK on the back of a seven-figure investment at a tough time for the plant-based category. But it hopes that by doing the hard work now, it can reap the rewards in the future.
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