The Glasgow & Clyde Valley Tourist Board wants to give the city’s image a facelift and introduce a new encompassing strapline and imagery for business and tourism.
The tourist board is now seeking an agency to work on a &£1.5m rebranding project.
The last time Glasgow’s corporate image had a makeover was in 1988, when it was designated European City of Culture. At the time, Struther’s Advertising devised the promotional strapline “Glasgow’s miles better”, but the branding has not been used for some years.
A spokesman says: “The new brand will establish a single worldwide image for Glasgow that’s independent of and in addition to any specific events or accolades.”
The project is partly funded by a European Regional Development Fund grant and is expected to be completed by November 2004. The rebranding team is being led by director of marketing Scott Taylor and project officer Lesley Craig.
Glasgow & Clyde Valley Tourist Board is acting independently of VisitScotland, the national tourist board, on the project.
VisitScotland launches its &£1.5m autumn campaign, developed by 1576, this week. The activity is designed to encourage UK holidaymakers to consider Scotland as the ideal destination for a short, late-season break.