No ivory towers in this industry

Judging by his letter, Daniel Todaro (MW August 14) has completely missed the point of Steve Hemsley’s article “Taking a Step Back” (MW July 31). The article was designed to demonstrate what can be learnt from taking time out “in the field”. As far as LoewyBe – and probably the other field marketing agencies included – is concerned, it wasn’t a one-trip revelation. We go back to the floor on a regular basis and view it as a vital part of running a successful business. No matter how often you go into the field, something new can always be learnt, as Louise Dyer found.

As far as understanding the challenges faced by our staff and clients, we actively encourage our clients to get out of their offices too – the entire Jordans Cereals marketing team recently undertook a day’s sampling activity on their roadshow bus, which is currently touring supermarkets across the country.

Sharon Richey

Managing director

LoewyBe

London SW1

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here