Send long, long letters. Target people who aren’t interested. Make use of bullet points. And. Staccato. Sentences. Don’t mention the price until the order formÃÄ¶ Yes, it’s marketing the Harvard Business Review way.
It will tell you how to use your ’emotional intelligence’ and ‘deepen your savvy’. It’s all about ‘the essential skill of managing oneself’, apparently – something the Diary learned from its parents, when they stopped buying its nappies. And as for: ‘Your career isn’t just about money, is it?’ – where on Earth did they get that idea?
The Diary shouldn’t grumble though. As a ‘scrappy up-and-comer’, it’s flattering to be considered worthy of a letter from the HBR, as it styles itself. But the Diary has doubts about an organisation that claims to be a business oracle, yet fails to provide a prepaid envelope or free address for subscription applications.