WH Smith to launch major book promotion

Troubled retailer WH Smith is launching what it claims will be its biggest book offer, giving shoppers the chance to “buy one get one half price” on 23,000 lines.

The promotion comes just a week after the retailer warned the City that it would not meet full-year profit forecasts for 2003 because of weak sales.

The offer will cover all WH Smith’s books, including fiction, children’s, audio and non-fiction as well as new releases and expected best-sellers.

The promotion is designed to build on a summer promotion that has given consumers the opportunity to buy two books for £10 from a limited range of titles, which WH Smith claims boosted growth in the fiction book market by seven per cent.

The new promotion, which will last until October 7, is to be supported by TV and press advertising, expected to break on September 8. Two TV ads will run across ITV1, Channel 4, Five and satellite channels. Point-of-purchase material will also be featured in WH Smith windows and in store.

The promotion comes at a time of change for the retailer, which is preparing to revamp its 770-strong UK store portfolio and to develop a travel concept store, as well as a new local store format. It is also awaiting the arrival of chief executive Kate Swann, who joins from Argos where she was managing director. She is expected to make radical changes to the business.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here