Delaney Lund Knox Warren (DLKW) has scooped the &£6m Batchelors business after a five-way pitch against Grey London, Abbott Mead Vickers.BBDO, Euro RSCG Wnek Gosper Partners and Rainey Kelly Campbell Roalfe/Y&R.
The pitch, which was handled by Agency Assessments, was called after Batchelors parted company with Mother, which won the business in 1997, in July. Batchelors is owned by Campbell’s UK.
The review of the business, which includes Cup-A-Soup and SuperNoodles, follows creative difficulties on particular brands. It comes just over a year since the appointment of ex-Clairol marketer Tim Perman as marketing director (MW August 22, 2002). He replaced interim marketer Rob Rees.
Campbell’s is expected to launch a range of new products under the Cup-A-Soup brand, and it is known to have been planning SuperNoodles in a pot, to rival Unilever Bestfoods’ brand Pot Noodle, for about a year. The product has yet to be launched.
The brand is also looking to strengthen its presence in Europe and it appointed former Procter & Gamble marketer Peter Weider to the new role of vice-president of marketing for Europe in June. Chuck Vila was promoted to consumer and customer insight manager at the same time (MW June 5). Both roles are based in Paris.