£6M Batchelors win for DLKW

Delaney Lund Knox Warren (DLKW) has scooped the £6m Batchelors business after a five-way pitch against Grey London, Abbott Mead Vickers.

Delaney Lund Knox Warren (DLKW) has scooped the &£6m Batchelors business after a five-way pitch against Grey London, Abbott Mead Vickers.BBDO, Euro RSCG Wnek Gosper Partners and Rainey Kelly Campbell Roalfe/Y&R.

The pitch, which was handled by Agency Assessments, was called after Batchelors parted company with Mother, which won the business in 1997, in July. Batchelors is owned by Campbell’s UK.

The review of the business, which includes Cup-A-Soup and SuperNoodles, follows creative difficulties on particular brands. It comes just over a year since the appointment of ex-Clairol marketer Tim Perman as marketing director (MW August 22, 2002). He replaced interim marketer Rob Rees.

Campbell’s is expected to launch a range of new products under the Cup-A-Soup brand, and it is known to have been planning SuperNoodles in a pot, to rival Unilever Bestfoods’ brand Pot Noodle, for about a year. The product has yet to be launched.

The brand is also looking to strengthen its presence in Europe and it appointed former Procter & Gamble marketer Peter Weider to the new role of vice-president of marketing for Europe in June. Chuck Vila was promoted to consumer and customer insight manager at the same time (MW June 5). Both roles are based in Paris.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here