Aegis has posted a 7.8 per cent increase in group revenues to £294.7m and a rise in pre-tax profit from £30m to £30.
Aegis has posted a 7.8 per cent increase in group revenues to &£294.7m and a rise in pre-tax profit from &£30m to &£30.9m for the first half of 2003. Chief executive Doug Flynn says that 2003 is expected to be a satisfactory year with 2004 showing ‘further improvement’.
As “greenshoots” of economic recovery appear, marketers are shifting focus to promotions, events and direct marketing, according to the latest IPA Bellwether report.
Saga cut marketing spend by £4.2m in 2024, pausing investment in some areas of its insurance business in a challenged market.
Despite revenues falling 18% year-over-year in the six months to March, Asos’s CEO insists the retailer is “delivering” against its turnaround plan.
Puma’s leadership team has been waiting for the moment the brand would “invest differently” in marketing, something top marketer Richard Teyssier is confident it is doing with new teams, fewer activations and bigger brand investment.