…HHCL/Red Cell has been appointed to the Georgia-Pacific tissues business in the UK, following the acquisition of Cordiant-owned agency Bates UK by WPP.
HHCL/Red Cell has been appointed to the Georgia-Pacific tissues business in the UK, following the acquisition of Cordiant-owned agency Bates UK by WPP. The agency will have an annual &£4m budget for the company’s Nouvelle and Lotus Thirst Pocket brands.
Lucozade has united its Energy and Sport offerings under one masterbrand in an attempt to increase brand equity while also creating huge efficiencies in its marketing spend.
Nationwide’s ad being banned for misleading customers over store closures has left more than a third of consumers feeling more negatively towards the brand.
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Deborah Dolce has been with TJX Europe, best known for owner TK Maxx, for 30 years and joined as the ‘off-price’ fashion store launched in the UK. She praises culture and curiosity as being key to her longevity at the business.