Lowe Worldwide launchs its first press and TV campaign for Electrolux
Lowe Worldwide is launching its first press and TV campaign for home appliance brand Electrolux. It will break across Europe this month.
Lowe Worldwide is launching its first press and TV campaign for home appliance brand Electrolux. It will break across Europe this month.
Nectar is expected to claim that it has signed up more than 50 per cent of UK households to its loyalty scheme when it celebrates it first anniversary next week.
Furniture Village is reviewing its £7m advertising account, held by Golley Slater. The furniture retailer has already drawn up an undisclosed shortlist, which does include the incumbent agency.
Unilever is to relaunch its Birds Eye frozen food brand in the UK – and across Europe – as part of a drive to reinvigorate sales. The move is being backed by a £60m advertising spend. As part of the relaunch, planned for next year, Birds Eye has called a European review of its advertising […]
Allwyn took over the National Lottery licence from Camelot in February and is aiming to inject some “magic” into the Lottery’s individual games to recruit new and lapsed players.
This week our marketing columnist asks and then answers the most annoying question of them all.
Since launching its global platform ‘It has to be Heinz’, the food brand has been able to move at pace to respond to local trends, allowing it to create its latest ad in record time.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.