Parent pulls plug on Fila UK operation

The UK office of sports brand Fila is to close after its parent company, Sports Brand International, signed a strategic partnership deal with Watford-based sportswear and equipment distributor Proline.

The deal comes just days after the departure of UK managing director Peter Lawson, which left the company with no senior management (MW September 4).

Proline will take over the operations and sales responsibilities for Fila in the UK. It will also assist with product design, development and sourcing.

Proline has hired Paul Groom as commercial director for Proline and Fila UK. Groom, who has also worked in sales and marketing at Adidas, will handle the marketing for the Fila brand in the UK, although the strategy is expected to be developed at the brand’s head office in Italy.

The Fila UK office, which has fewer than 50 staff since it was downsized earlier this year, will be wound down by the end of the year. Sports Brand International Europe president Bob Galvin says the company is looking at transferring Fila UK staff to Proline where possible.

Latest from Marketing Week

Influencers, consultancies and the recruitment crisis: The key topics of conversation at Cannes Lions

cannes lions

Cannes Lions 2018: Marketers turned out in force to advertising’s biggest annual event. But away from the usual talk of purpose and creativity, some big issues such as the recruitment crisis, how advertising responds to the #MeToo movement and cleaning up the influencer marketing space were discussed.


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here