P&G promotes UK director to European marketing role

Packaged goods giant Procter & Gamble has promoted UK household goods marketing chief Mark Brickhill to marketing director for fabric care in western Europe.

Brickhill replaces Gary Coombe, who left last month to take up the position of general manager for customer business development for the UK and Ireland (MW July 17).

The company has not yet chosen a successor to fill Brickhill’s position – fabric and home care marketing director for the UK and Ireland – and will begin advertising internally.

Brickhill will take up his new role, based in Geneva, in November. He will report to Chris Start, vice-president and general manager for fabric care in western Europe.

Brickhill says: “Part of the job will be to expand Ariel in Scandinavia, where it is not as big as it is in the UK.”

Prior to his move to the fabric and household goods sector, Brickhill was marketing director for paper, a category which includes female care, babycare and tissue towels. Brickhill helped to launch Charmin, Bounty and Tempo in the UK in 1999 and 2000.

Former-P&G global business services officer Michael Power has been appointed chief operating officer of the London 2012 Olympic bid team. He left P&G earlier this year, having worked at the company since 1971.