TV campaign for AA Car Loans
Rapier has created a TV campaign for AA Car Loans. The ad features a couple who envy another couple who pull up alongside them in a new car.
Rapier has created a TV campaign for AA Car Loans. The ad features a couple who envy another couple who pull up alongside them in a new car.
Packaged goods giant Procter & Gamble has promoted UK household goods marketing chief Mark Brickhill to marketing director for fabric care in western Europe.
GE Fabbri, Covent Garden-based publisher of partworks such as S Club Style and Changing Rooms, is looking for a marketing director.
Boots is refreshing its health and beauty range with the introduction of 5,000 new products across all categories. At the same time it will overhaul its Advantage loyalty card so that shoppers can begin to collect points instantly, without having to wait to register with the scheme. The products will be supported by the “New […]
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the impact of marketing budgets being cut to the value of longevity, it’s been a busy week. Here is my take.
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?