Bernard Matthews relaunches sandwich fillings
Bernard Matthews will relaunch its sandwich range with new fillings, such as fajita chicken, and redesigned packaging next month.
Bernard Matthews will relaunch its sandwich range with new fillings, such as fajita chicken, and redesigned packaging next month.
Starcom Motive has been appointed by Whitbread’s flagship restaurant brand Out & Out to develop a regional consumer campaign.
The Scottish Executive has approached the Scottish IPA to canvas opinion on how advertising and media tenders can best be handled. Scottish IPA chairman Ian McAteer says this is the first time the Scottish Executive has asked for feedback in this way.
French food brand Bonne Maman is making its first foray into TV advertising with the sponsorship of a Channel 4 lifestyle documentary, French Leave. The ten-part documentary, which starts on September 18, follows the unfolding dramas of two-Michelin star chef John Burton Race as he leaves his life running a London restaurant. The show follows […]
Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.
Marketing boss Richard Warren claims boards see advertising as a running cost, meaning marketers shouldn’t “cloak” campaigns in the word “investment”.
Overall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC.
Chief brand officer Ije Nkoworie, who takes over as CEO next year, says marketing can get distracted by trends and risk preventing customers discovering product.