CHI scoops £9m The One Account
Royal Bank of Scotland (RBS)-owned The One Account has awarded its £9m advertising business to Clemmow Hornby Inge (CHI).
The snap review, in which CHI and incumbent TBWA/London were the only two agencies to pitch, was called in response to TBWA/London winning rival Abbey National’s £18m business earlier this year (MW April 10).
The incumbent agency has created a high-profile campaign, using cartoon imagery from cult Seventies television programme Hector’s House, for the relaunch of The One Account earlier this year. It was previously known as the Virgin One Account.
It is understood that the Hector campaign will be axed in due course.
CHI founders Simon Clemmow and Johnny Hornby worked on the account while at TBWA.
The review is understood to have been overseen by The One Account managing director Jayne-Anne Gadhia, following the sudden departure of marketing director Colin Woodcock in June (MW June 12).
The One Account says it has no plans to appoint a replacement for Woodcock in the short term, sharing his duties between head of consumer marketing David Ramsbottom and head of intermediary mortgage marketing Paul Lloyd.
RBS bought The One Account from Virgin and AMP in 2001, but the licence to use the Virgin name expired at the end of 2002.
