EMAP set to launch Heat radio station

EMAP-owned celebrity magazine Heat is launching its national music radio station on Freeview at the end of September. It is the first of EMAP’s non-music titles to be launched as a radio station.

Heat Radio will launch on SDN, which holds the digital terrestrial licence for multiplex A, alongside Mojo, which will also launch this month. Heat Radio will reflect the magazine’s content and the music policy will feature upbeat tracks from the Eighties to the present day.

EMAP has focused on developing its digital radio stations this year and its portfolio already includes Kiss, Kerrang!, Smash Hits!, Q, Magic and The Hits. The success of the stations has been partly attributed to EMAP’s ability to cross-promote the launches across its TV stations, magazines and existing radio portfolio.

It reported the first national Rajar figures for Kiss, Kerrang! and Smash Hits! in May this year, and Q, Magic and The Hits will report for the first time in October. Kiss reported an extra 932,000 listeners from outside its traditional listening market, increasing its audience to 2.4 million. Smash Hits! and Kerrang! reported figures of 759,000 and 771,000 respectively.

Latest from Marketing Week

Marketoonist on GDPR

The Marketoonist

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here