Mark Gorman leaves industry
1576 managing partner and co-founder Mark Gorman is leaving the industry to find ‘a fresh challenge’. Creative partner David Reid will take Gorman’s place as managing director of the agency.
1576 managing partner and co-founder Mark Gorman is leaving the industry to find ‘a fresh challenge’. Creative partner David Reid will take Gorman’s place as managing director of the agency.
Man united chief Paul Kenyon’s defection to Chelsea last week brought home the fact that the success of a sports property is less down to its players than those who shape its brand strategy. David Benady charts the rise of sports market
The Scottish Executive has approached the Scottish IPA to canvas opinion on how advertising and media tenders can best be handled. Scottish IPA chairman Ian McAteer says this is the first time the Scottish Executive has asked for feedback in this way.
I remember sitting in my media studies class and bursting out laughing when we heard how radio measured its listenership. Surely our lecturer was having us on? Hand-written diaries that the research audience fill in personally? The hands shot up: “But what happens if you are driving in your car? What happens if you go […]
Sainsbury’s reported higher than expected profit growth and increased optimism for its Nectar loyalty proposition, which it says is strengthening its retail media offer.
The sixth CX50 list of the UK’s top 50 customer experience professionals reveals the key trends in a complex and highly regulated sector.
Wise has driven much of its growth to date through word of mouth, but having evolved its proposition, the international banking platform believes now is the time to launch its first global brand campaign as it looks to build awareness.
Some CMOs are “selfish” staying in their posts too long and not letting others progress, suggests Asahi CMO Grant McKenzie.