PDSA starts hunt for head of marketing

Veterinary charity PDSA is looking for a director of marketing and income generation following the departure of Hugh Thomas.

It is understood that Thomas has already left the company and has no job to go to.

PDSA is the country’s largest veterinary charity, treating more than 4,500 sick pets a day belonging to people who cannot afford vets fees. It does not have government or lottery funding, and relies entirely on donations and its commercial ventures, including a chain of 168 shops.

Last year, PDSA began selling marble and granite pet gravestones. It sells pet insurance alongside car, life and home insurance as part of a tie-up with Cornhill Insurance. It also offers a credit card, a Christmas catalogue and a prize draw.

In 2001, the charity ditched its former title of People’s Dispensary for Sick Animals in favour of its current name, and Team Saatchi created a campaign to promote its new identity with the slogan “for pets that need vets”.

The charity uses direct marketing agencies Watson Phillips Norman and the Domain Group. The PDSA has spent £29m during the past 12 months on veterinary assistance. It runs 46 PetAid hospitals around the country as well as offering its services out of existing private veterinary practices.

Latest from Marketing Week

Marketoonist on GDPR

The Marketoonist

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here