Scottish Courage poaches P&G man

Tim Seager appointed as Scottish Courage’s UK marketing director in surprise hiring from P&G

Scottish Courage has appointed Procter & Gamble marketing director for France Tim Seager as its top marketer. His appointment as the brewer’s UK marketing director has come as a surprise because it is unusual for P&G to lose one of its top marketers to another company.

He is expected to join Scottish Courage at the beginning of next year and will also have overall responsibility for the newly acquired HP Bulmer cider stable and its flagship account, Strongbow.

Seager’s appointment follows the recent promotion of the group marketing director Tony McGrath to take on the role of managing director of on-trade business.

The newly promoted consumer marketing director, Andy Neal, will report to Seager. Neal, previously the brand’s director, was promoted to the role last month and assumes responsibility for all brand marketing activities (MW August 28).

Last month the brewer also promoted John Botia, the marketer responsible for recent strong sales growth on the Foster’s and John Smith’s brands, to be managing director of its Northern sales operation – Newcastle Breweries.

The brewer uses M&C Saatchi for its advertising for Foster’s, Beck’s and Kronenbourg lagers, and uses TBWA/London for John Smith’s and McEwan’s. Leo Burnett was recently appointed to the Bulmers advertising business.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here