The Daily Mail apologises to readers
The Daily Mail has had to apologise to readers who thought they had won cash prizes of up to &£125,000 in the newspaper’s Who Want To Be A Billionaire scratch card game thanks to a printing error.
The Daily Mail has had to apologise to readers who thought they had won cash prizes of up to &£125,000 in the newspaper’s Who Want To Be A Billionaire scratch card game thanks to a printing error.
Rather than only prioritising training for their teams, marketing leaders should carve out time for learning and rethink what ‘upskilling’ really means.
Analysing £1.8bn of media investments across the UK, a post-Covid/Brexit advertising effectiveness study found profitability varies greatly by media, with TV the greatest driver of overall profit volume.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.