The Observer Music Monthly launches
The Observer Music Monthly launches on Sunday (September 21) accompanied by an exclusive CD by Brit-pop band Blur and supported by a television, radio and print campaign devised by Mother.
The Observer Music Monthly launches on Sunday (September 21) accompanied by an exclusive CD by Brit-pop band Blur and supported by a television, radio and print campaign devised by Mother.
McCann-Erickson has created a £5m outdoor campaign for Norwich Union. The campaign will be backed by ads in weekend newspapers throughout autumn.
Procter & Gamble has announced plans to launch a range of fair trade and sustainable coffees under its Millstone Coffee brand in the US, although there are no plans to launch the range in the UK.
Nestlé Rowntree is extending its range of children’s biscuits with the addition of Rowntree Fruit Jambos. The fruity shortcake biscuit will launch this month.
As “greenshoots” of economic recovery appear, marketers are shifting focus to promotions, events and direct marketing, according to the latest IPA Bellwether report.
Saga cut marketing spend by £4.2m in 2024, pausing investment in some areas of its insurance business in a challenged market.
Despite revenues falling 18% year-over-year in the six months to March, Asos’s CEO insists the retailer is “delivering” against its turnaround plan.
Puma’s leadership team has been waiting for the moment the brand would “invest differently” in marketing, something top marketer Richard Teyssier is confident it is doing with new teams, fewer activations and bigger brand investment.