The Observer Music Monthly launches
The Observer Music Monthly launches on Sunday (September 21) accompanied by an exclusive CD by Brit-pop band Blur and supported by a television, radio and print campaign devised by Mother.
The Observer Music Monthly launches on Sunday (September 21) accompanied by an exclusive CD by Brit-pop band Blur and supported by a television, radio and print campaign devised by Mother.
McCann-Erickson has created a £5m outdoor campaign for Norwich Union. The campaign will be backed by ads in weekend newspapers throughout autumn.
Procter & Gamble has announced plans to launch a range of fair trade and sustainable coffees under its Millstone Coffee brand in the US, although there are no plans to launch the range in the UK.
Nestlé Rowntree is extending its range of children’s biscuits with the addition of Rowntree Fruit Jambos. The fruity shortcake biscuit will launch this month.
Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.
Marketing boss Richard Warren claims boards see advertising as a running cost, meaning marketers shouldn’t “cloak” campaigns in the word “investment”.
Overall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC.
Chief brand officer Ije Nkoworie, who takes over as CEO next year, says marketing can get distracted by trends and risk preventing customers discovering product.