The Scottish Executive has approached the Scottish IPA to canvas opinion on how advertising and media tenders can best be handled. Scottish IPA chairman Ian McAteer says this is the first time the Scottish Executive has asked for feedback in this way.
From setting the vision in a hybrid world to learning to play for “club and country”, marketers discuss the nuances of management.
As “greenshoots” of economic recovery appear, marketers are shifting focus to promotions, events and direct marketing, according to the latest IPA Bellwether report.
Saga cut marketing spend by £4.2m in 2024, pausing investment in some areas of its insurance business in a challenged market.