Vodafone secures UEFA wireless rights
Vodafone has secured the wireless rights for the UEFA Champions League for the next three seasons. The deal covers 12 European countries including the UK, Germany, France and Spain.
Vodafone has secured the wireless rights for the UEFA Champions League for the next three seasons. The deal covers 12 European countries including the UK, Germany, France and Spain.
While the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.
Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.
Marketing boss Richard Warren claims boards see advertising as a running cost, meaning marketers shouldn’t “cloak” campaigns in the word “investment”.
Overall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC.