Adidas is launching a press and poster campaign to coincide with this autumn’s Rugby World Cup in Australia. The campaign will include a series of self-portraits by the world’s best rugby players, including England’s Jonny Wilkinson and Martin Johnson.
People’s view of their personal finances improves in April but hides a general flatness to consumer confidence that is taken a while to shift.
The rules of content marketing are evolving faster than ever – here’s why.
Unilever is aiming to grow its brands through innovation that “scale and build categories”, rather than simply delivering “new news”.
Sainsbury’s reported higher than expected profit growth and increased optimism for its Nectar loyalty proposition, which it says is strengthening its retail media offer.