British Airways sponsors new programme on Jazz FM
British Airways has sponsored a new programme called Smooth Lounge on Jazz FM to promote its Club World business class. The programme is specially titled to tie-in with the sponsorship.
British Airways has sponsored a new programme called Smooth Lounge on Jazz FM to promote its Club World business class. The programme is specially titled to tie-in with the sponsorship.
Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.
Marketing boss Richard Warren claims boards see advertising as a running cost, meaning marketers shouldn’t “cloak” campaigns in the word “investment”.
Overall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC.
Chief brand officer Ije Nkoworie, who takes over as CEO next year, says marketing can get distracted by trends and risk preventing customers discovering product.