Channel 4 has appointed SP Active to create a series of promotional partnerships to create awareness and stimulate votes for its Christmas programme The 100 Greatest Musicals. The six promotional partners are The Mail on Sunday, Odean Cinemas, Virgin Megastores, Going Places, Capital Radio and Singalonga.com.
Chief brand officer Ije Nkoworie, who takes over as CEO next year, says marketing can get distracted by trends and risk preventing customers discovering product.
Rather than only prioritising training for their teams, marketing leaders should carve out time for learning and rethink what ‘upskilling’ really means.
Analysing £1.8bn of media investments across the UK, a post-Covid/Brexit advertising effectiveness study found profitability varies greatly by media, with TV the greatest driver of overall profit volume.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.