DMGT has issued a trading statement that shows classified revenues at the Evening Standard have fallen by ten per cent for the 11 months to the end of August. Recruitment classified dropped 11 per cent over the period on top of a 38 per cent slide recorded last year. Across the DMGT group classified advertising was up 3.3 per cent and display advertising down 3.5 per cent for the same period.
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
Leadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Exclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.
Despite returning to positive volume growth, Danone’s CFO says the business will continue to make strategic price increases behind its “differentiated” products.