E3 Media wins brief to create a website for Kia
E3 Media has won the brief to create a website for Korean car marque Kia. Kia is also looking for advertising and media agencies.
E3 Media has won the brief to create a website for Korean car marque Kia. Kia is also looking for advertising and media agencies.
VisitBritain, formerly the British Tourist Authority, is doing it’s damnedest to persuade those stay-at-home Yanks to grab a passport and fly over to dear old Blighty with their bundles of tourist dollars. It’s an uphill struggle but VisitBritain is willing to lie down with some strange bedfellows in its battle – witness its support of […]
Toy and gift manufacturer and distributor Halsall International has appointed its first marketing director as part of its expansion strategy and new marketing focus. Andrew Coplestone has been promoted to marketing director from group marketing manager, a position he has held for the past 18 months. He joined the company eight years ago and was […]
Kimberly-Clark (K-C) is extending its iconic Andrex puppy into a branded toilet roll called Puppy on a Roll, which will be launched early next year. This is the first time that K-C has launched a toilet tissue with Andrex puppies embossed on the roll since Andrex ads featuring the bouncy labrador first hit the TV […]
Rather than only prioritising training for their teams, marketing leaders should carve out time for learning and rethink what ‘upskilling’ really means.
Analysing £1.8bn of media investments across the UK, a post-Covid/Brexit advertising effectiveness study found profitability varies greatly by media, with TV the greatest driver of overall profit volume.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.