Ex-Coke boss to steer Greenalls

Gin manufacturer G&J Greenall has appointed former Coca-Cola Company managing director for Benelux, Tony Sharpe, as managing director. He will replace David Rees, who is retiring in April next year, after being with the company for 38 years.

The marketing and sales director, Steve Ferris, will report to Sharpe. Both Ferris and Sharpe will oversee the appointment of an advertising agency for the distiller’s brand portfolio next year. A spokeswoman for the company says that the advertising budget has yet to be determined.

G&J Greenall’s brand portfolio includes Greenall’s Original London Dry Gin, Quintessential Warrington Dry Gin and ready-to-drink Greenall’s Gin & Tonic cans. It also manufactures various vodka and tequila brands.

The company is owned by pub and hotel operator the De Vere Group (formerly the Greenalls Group). The group sold its centuries-old beer brewing business in 1990 and did the same to its pubs business almost a decade later. It now concentrates on its upmarket hotels business; its sole tie to its former brewing operations is its G&J Greenall distillers business.

The rest of the company consists of 21 De Vere Hotels, 13 Village Leisure Hotels and 11 Greens Health & Fitness Clubs.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here