GlaxoSmithKline appoints Simon Kemp
GlaxoSmithKline has appointed Simon Kemp as Lucozade category marketing director. Kemp is a former Ben & Jerry’s ice cream marketer.
GlaxoSmithKline has appointed Simon Kemp as Lucozade category marketing director. Kemp is a former Ben & Jerry’s ice cream marketer.
Start-up agency Isobel is understood to have won the advertising account for Wembley National Stadium to develop a campaign to sell seats at the venue. It is the agency’s first client win. Isobel beat off competition from Fallon, Delaney Lund Knox Warren, Grey Worldwide London and Soul to win the business. The review was overseen […]
The fact that John Stones’ article “Goodbye Mr Sheen” (MW September 11) concentrates solely on the presentation of politics rather than the fundamental marketing principle of targeted communication to highlight value and benefit, illustrates the problems experienced by political parties and most businesses alike. The common factor political parties and many businesses share is an […]
Citigate Albert Frank has created a £2m campaign for US investment giant Franklin Templeton Investments. The campaign is part of a strategy to increase awareness of the brand in the UK.
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
Leadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Exclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.
Despite returning to positive volume growth, Danone’s CFO says the business will continue to make strategic price increases behind its “differentiated” products.