GlaxoSmithKline appoints Simon Kemp
GlaxoSmithKline has appointed Simon Kemp as Lucozade category marketing director. Kemp is a former Ben & Jerry’s ice cream marketer.
GlaxoSmithKline has appointed Simon Kemp as Lucozade category marketing director. Kemp is a former Ben & Jerry’s ice cream marketer.
Start-up agency Isobel is understood to have won the advertising account for Wembley National Stadium to develop a campaign to sell seats at the venue. It is the agency’s first client win. Isobel beat off competition from Fallon, Delaney Lund Knox Warren, Grey Worldwide London and Soul to win the business. The review was overseen […]
The fact that John Stones’ article “Goodbye Mr Sheen” (MW September 11) concentrates solely on the presentation of politics rather than the fundamental marketing principle of targeted communication to highlight value and benefit, illustrates the problems experienced by political parties and most businesses alike. The common factor political parties and many businesses share is an […]
Citigate Albert Frank has created a £2m campaign for US investment giant Franklin Templeton Investments. The campaign is part of a strategy to increase awareness of the brand in the UK.
From positivity and clarity to the need for humility, speaking to a number of top marketing leaders has revealed five common traits that all possess.
Alongside making time to meet interesting people and learning to ask for help, the Booking.com brand boss believes embracing difficult conversations is key to a happy working life.
Oddlygood is launching the UK on the back of a seven-figure investment at a tough time for the plant-based category. But it hopes that by doing the hard work now, it can reap the rewards in the future.
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