Jill Carretero is not returning to Revlon UK
Revlon UK marketing director Jill Carretero is not returning to the company after taking maternity leave. Marketing manager Ian McCarthy will be acting marketing director until a replacement is found.
Revlon UK marketing director Jill Carretero is not returning to the company after taking maternity leave. Marketing manager Ian McCarthy will be acting marketing director until a replacement is found.
Rather than only prioritising training for their teams, marketing leaders should carve out time for learning and rethink what ‘upskilling’ really means.
Analysing £1.8bn of media investments across the UK, a post-Covid/Brexit advertising effectiveness study found profitability varies greatly by media, with TV the greatest driver of overall profit volume.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.