John Lewis to launch credit card
John Lewis is to launch a credit card in the first half of next year, as tipped in Marketing Week last week…
John Lewis is to launch a credit card in the first half of next year, as tipped in Marketing Week last week…
BBC director-general Greg Dyke has said that the marketing of television programmes will require major investment over the next decade as more viewers take up digital TV and use modern technology, such as personal video recorders and broadband, to watch programmes whenever they want to. Speaking last week at the Royal Television Society’s conference in […]
Toy and gift manufacturer and distributor Halsall International has appointed its first marketing director as part of its expansion strategy and new marketing focus. Andrew Coplestone has been promoted to marketing director from group marketing manager, a position he has held for the past 18 months. He joined the company eight years ago and was […]
Disability charity Leonard Cheshire is launching a service to help companies include disability in their marketing strategies. The Visability Programme will also give companies guidance about meeting the requirements of the 1995 Disability Discrimination Act (DDA), which comes into full force in October 2004. The charity says that one in four people are either disabled […]
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.
The need to deliver growth on a reduced budget is the reality for many marketers but its not just a job of optimising investment. For marketing leaders, it’s also about maintaining motivation and managing expectations.
Brands need to work ‘hand in glove’ with agency partners to get the best results, suggests Matalan marketing boss Ali Jones as she undergoes brand transformation.
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