John Lewis to launch credit card
John Lewis is to launch a credit card in the first half of next year, as tipped in Marketing Week last week…
John Lewis is to launch a credit card in the first half of next year, as tipped in Marketing Week last week…
BBC director-general Greg Dyke has said that the marketing of television programmes will require major investment over the next decade as more viewers take up digital TV and use modern technology, such as personal video recorders and broadband, to watch programmes whenever they want to. Speaking last week at the Royal Television Society’s conference in […]
Toy and gift manufacturer and distributor Halsall International has appointed its first marketing director as part of its expansion strategy and new marketing focus. Andrew Coplestone has been promoted to marketing director from group marketing manager, a position he has held for the past 18 months. He joined the company eight years ago and was […]
Disability charity Leonard Cheshire is launching a service to help companies include disability in their marketing strategies. The Visability Programme will also give companies guidance about meeting the requirements of the 1995 Disability Discrimination Act (DDA), which comes into full force in October 2004. The charity says that one in four people are either disabled […]
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
Leadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Exclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.