Liverpool hunting for marketing director
Liverpool is hunting for a marketing director to lead a global and marketing communications strategy for the city’s European Capital of Culture 2008 programme.
Liverpool is hunting for a marketing director to lead a global and marketing communications strategy for the city’s European Capital of Culture 2008 programme.
Brightmail, a leading anti-spam software company, has welcomed the Government’s announcement that the process to introduce anti-spam laws by the October 31 deadline has now begun. Brightmail chief executive Enrique Salem says any new legislation will be “a very important tool in the fight against unsolicited commercial e-mail. Spam is more than a nuisance; it […]
If there is one thing advertisers and the commercial television companies can categorically agree upon, it is the need to hobble an overweening BBC. But those rubbing their hands in gleeful anticipation of a settling of accounts at the next review of the BBC Charter will have searched in vain the entrails of culture secretary […]
COI Communications has appointed the non-executive chairman of Hall & Partners Marilyn Baxter as its non-executive director.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.
The retailer, which has traditionally focused on in-store shopping only, also plans to roll out its click-and-collect initiative to all stores in Great Britain.