The Football League is seeking a new image to encourage more fans to support its 72 clubs and is looking for an agency to create an advertising campaign.
It is believed that one of the league’s key briefs is to dissuade younger fans from supporting teams outside their place of birth. Most often they are drawn to the success of the high-profile Premier League clubs such as Manchester United and Chelsea.
The decision to look for an agency was made at the Football League’s annual general meeting in June, when chairman Brian Mawhinney discussed with league clubs the possibility of an image makeover.
Football League head of communications John Nagle says he has approached agencies to pitch for the work, but that the scale and scope of the campaign has yet to be finalised. Nagle also adds that the brief is to revamp the whole Football League.
The Football League includes Divisions One, Two and Three in England. It has previously appointed agencies on a project basis.
Skoda is the official car of the Football League after it signed a three-season sponsorship deal with the league. Skoda will supply all vehicle requirements for the league’s staff. The deal also includes advertising, display and hospitality rights at the league’s five annual finals.