Soccer hunts agency for image revamp

The Football League is seeking a new image to encourage more fans to support its 72 clubs and is looking for an agency to create an advertising campaign.

It is believed that one of the league’s key briefs is to dissuade younger fans from supporting teams outside their place of birth. Most often they are drawn to the success of the high-profile Premier League clubs such as Manchester United and Chelsea.

The decision to look for an agency was made at the Football League’s annual general meeting in June, when chairman Brian Mawhinney discussed with league clubs the possibility of an image makeover.

Football League head of communications John Nagle says he has approached agencies to pitch for the work, but that the scale and scope of the campaign has yet to be finalised. Nagle also adds that the brief is to revamp the whole Football League.

The Football League includes Divisions One, Two and Three in England. It has previously appointed agencies on a project basis.

Skoda is the official car of the Football League after it signed a three-season sponsorship deal with the league. Skoda will supply all vehicle requirements for the league’s staff. The deal also includes advertising, display and hospitality rights at the league’s five annual finals.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here